Christmas holiday reading list from Startup Wise Guys Mafia

Startup Wise Guys
3 min readDec 19, 2018

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This year we have had a lot of firsts. One of those things — monthly newsletter! (Sign up here if you haven’t already.) Every month besides the biggest news, our portfolio success stories and team member introductions we include a list of goodreads from our network. As Christmas holidays are coming up and that’s the time of the year when you don’t have to read a book on the go but you can dive into it without any pressure, we’ve prepared our top 10 (in no particular order :)) books for your enjoyment.

Never Split the Difference” by Chris Voss

“Never split the difference takes you deep into the world of FBI hostage negotiations and how all of this applies to real-life business scenarios. A must read if you want to become a master negotiator,” suggested by Sales lead mentor at SWG Mario Krivokapic.

When: The Scientific Secrets of Perfect Timing” by Daniel H.Pink

“Find out, why you should not be making decisions at lunch time,” suggested by our CEO Cristobal Alonso.

18 Minutes: Find Your Focus, Master Distraction and Get the Right Things Done” by Peter Bregman

“One of my favourite books on personal productivity. The author, Peter Bregmann, offers simple solutions to master distractions and to focus our time and attention on what matters most: our core priorities. The book is filled with stories and examples which makes it a pleasant and enjoyable read. Give it a try!” Suggested by productivity mentor at SWG Stoyan Yankov.

Made to Stick” by Chip Heath & Dan Heath

“The book explains why from the many ideas and concepts you hear every day, some ‘stick’ in your memory, while others do not. They suggest that ‘the first problem of communication is getting people’s attention. The book offers tools such as simplicity, storytelling and emotion to enable you to create a message that ‘sticks’,” suggested by Ginny Radmall.

Getting to Plan B” by John Mullins & Randy Komisar

“Although this book might be considered a bit of an “oldie” (from 2009), it is easy to read and I think it is very useful for early-stage startups to test assumptions, dashboards and getting to a sustainable version of initial idea,” suggested by Lone Jensen, Fintech batch MD.

The Rare Find: How Great Talent Stands Out” by George Anders

“If you want to find the hidden gems…” suggested by our SWG Getaway speaker & hiring guru David Bizer (former staffing manager at Google Europe, and now founder of Talent Fountain).

The Art of Thinking Clearly” by Rolf Dobelli

“I was surprised not only to find out all the ways our mind plays tricks on us, but also how you can reverse this knowledge, and make your sales and marketing smarter,” says our marketing & communication lady Zane Bojāre.

Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek

“If you want to understand why companies succeed and how they manage to communicate and build their purpose, read this book. Enough practical examples that will help you build, communicate and follow the important things, that make good leaders,” suggested by our upcoming CyberNorth program managing director Farid Singh.

Working Together” by Michael D. Eisner

“Some partnerships work better than others. Think Bill and Melinda Gates or movie producers Ron Howard and Brian Gazer. This book helps being a better co-founder,” suggested by both Herty Tammo and Cristobal Alonso.

Who” by Geoff Smart & Randy Street

“by far the best book about hiring I have read. Very helpful for hiring key people — scouting, interviewing etc,” suggested by our mentor & CEO of startup Sellfy Maris Dagis.

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Startup Wise Guys
Startup Wise Guys

Written by Startup Wise Guys

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